The customer is supposedly king, yet many businesses treat their customers like paupers. Small wonder they lack loyalty rather than feel like royalty.
And there’s a price to pay for keeping ‘em lean and mean. If your customers fail to feast on feeling valued, rewarded and undernourished – being left out of your latest news, offers, deals and discounts and other information that can make them feel truly special – small wonder they drift away to pastures new.
But you can crown your customers by using nous. Fresh Nous. Here’s our Fresh Nous nugget guide to treating your customers as king: