We live in a supposedly data driven world – and yet effective customer relations is also about matching hard and fast logic with feeling.
Creating pathways your customers intuitively want to follow is the route to successful marketing.
And it’s not one or t’other. There’s no conflict here – it is complementary and about applying the best of both (marketing) worlds.
Let’s go back to intuition. We all act on intuition, right? Or rather we think we do. Sometimes we just get a ‘gut’ feeling. Things just feel right.
There’s nothing going on downstairs which affects your decision making – it’s all in your head (and maybe a little in your heart).
So, imagine if your marketing was so streamlined, so customer oriented so…personality driven …that your customers followed the carefully crafted and cunning breadcrumb trail you have laid out for them?
That you provide exactly the right information they need to make an informed choice whether to continue along the customer journey you have paved for them to follow.
Sometimes it has to be nuanced – anticipated – so that different customers act and respond in different ways. It happens. We are people, not machines.
That is effective intuitive marketing.
Marketing with nous. Fresh Nous – and here’s how we do it….
At Fresh Nous we devise strategies that work based on research, analysis and data.