Don’t get us wrong, we all need new customers but when you compare it to how much it costs to keep existing ones it just doesn’t add up. Not only will it focus your efforts – it will encourage you to treat existing customers better.
Some businesses thrive on minimal contact with customers once they’ve captured them – few discounts (that’s the preserve of new customers) and few incentives for loyalty. Then they wonder why their heads are turned and they go elsewhere.
it’s cheaper to keep them than to win them If you do so with nous. Fresh Nous.
We believe that if you look after existing customers really well not only will they stay with you for longer, but they will become your advocates, which means they’ll sell for you.
Not just through word of mouth (though that’ll often do) but if you reward them for bringing in business and show them how to they’ll do it over and over again.
These are warm leads too – the best sort. You come on recommendation. What’s not to like?
Now revisit that calculator and see how caring for your existing customers can keep your sales funnel topped up and your costs down.
Shaping great customer experiences to keep your customers (old and new) happy is one of the many things we do at Fresh Nous.