Building a connection to customers
Create, Combine, Deploy.
Building a connection to customers
Content creation and content marketing
Our approach to content marketing enables you to support every step of your customer journey with relevant storytelling. Our content creation is led at all times by what your customers want, how they look for it, and how you can meet their needs.
At the centre of every content marketing plan should be the customers you’re trying to reach. By understanding their wants, needs and experiences we can tell you exactly the types of content to create, for what purpose, and when.
So we start (and end) every time with one thing – your customers.
Content to grow awareness, embed authority and manage perception
We all know that first impressions count – we create content that engages customers through every stage of their journey. We support your business as you build and embed connections with customers, helping you make every touchpoint relevant and interesting whilst demonstrating your brand values and how your business is the right fit for your audience.
Why is customer journey mapping so important?
We help you discover the importance of customer journey mapping and find out how it can drive customer acquisition, retention and revenue for your business.
Your content strategy is the expression of your marketing goals and should always be created by considering how best to reflect your business in response to the needs of your customers. An effective content marketing strategy is a long-term plan of action which creates a framework to measure the success of the content you create.
Your content strategy is your rulebook for the future of the content you create for your business. We believe this is always based on the needs of your audience and how you can meet them.
Customer content strategy driven by customer experience
Our work uncovering insights about your audience means we can help you to drive content led by customer experience (CX).
We create content strategies that outline your customers’ needs, their journeys and the content needed to meet them.
Whilst text-based content is always going to be an integral part of marketing, quality visual content is a crucial asset in the digital era and must play a pivotal part in your content creation. We have a host of ideas to increase the engagement up your content strategy, including how to effectively utilise visual content like photography, infographics, videos and gifs to name just a few.
KEY FOCUS AREAS INCLUDE
- What types of content you should to create, where you should publish it and how often
- How, where and why your content should be promoted
- A clear programme of content measurement to monitor how your content performs against your KPIs.
We’ll let you in on the secret – effective copy and content is created by people who think about the needs of their audience. Thinking “what matters to my customer?” instead of content focused around product features or benefits really does make a difference.
The right words can build relationships develop trust and create growth. Businesses that find and use those words, thrive.
We pride ourselves on writing copy that engages your customers and embeds the positive relationships you seek to develop with them. Great copy tells a story and grabs the attention of the reader, driving them to find out more.
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