Value Propositions & through the line campaign:

Developing an effective value proposition is a crucial facet of all marketing activity. It provides your target audience with a promise of value which will be delivered through interactions with an organisation and forms the central motivator for any potential client to engage with your products and services.

A clear functional proposition will act as a vehicle to define how your products and services solves a customer’s problem, delivers specific benefits or why they should choose you over competitors.

With effective propositions in place a campaign structure can be defined which details the most suitable channels to utilise to take the proposition to market. A through the line (TTL) campaign is an advertising strategy in where a business will use multiple different channels, often utilising both online and offline to interact with customers at various levels.
By using the two strategies together, you can ensure that you can get a consistent, clear message to all your customers on a variety of platforms.