Design: Branding
Your brand is more than a logo, website tagline or corporate identity. It’s who you are and what you stand for. Our strategic brand know-how and experience is backed by natural creativity. Whether you’re seeking to rethink your communications, maximise your existing portfolio or take a fresh product to market, we’ll help you develop your proposition so that it stands out from the crowd.
Project
Background
Petrel are a well-established UK based manufacturer of hazardous area lighting to both offshore on onshore clients. Based at a manufacturing facility in Birmingham UK, the business maintains a long tradition of high quality design, development and production under a strict quality regime to deliver a high level product and service package to customers in the UK, European and International markets.
Scope
Recent technical developments within the Petrel product range had created an opportunity to refresh the brand and enhance existing collateral. As well as using contemporary styling to align with new product developments, it was essential that the new brand and design could be easily recognised by their existing customer base
