Rebranding | Website | Logo | Fresh Nous | Marketing | Worcestershire

Design: Branding

Your brand is more than a logo, website tagline or corporate identity. It’s who you are and what you stand for. Our strategic brand know-how and experience is backed by natural creativity. Whether you’re seeking to rethink your communications, maximise your existing portfolio or take a fresh product to market, we’ll help you develop your proposition so that it stands out from the crowd.



Petrel are a well-established UK based manufacturer of hazardous area lighting to both offshore on onshore clients. Based at a manufacturing facility in Birmingham UK, the business maintains a long tradition of high quality design, development and production under a strict quality regime to deliver a high level product and service package to customers in the UK, European and International markets.


Recent technical developments within the Petrel product range had created an opportunity to refresh the brand and enhance existing collateral.  As well as using contemporary styling to align with new product developments, it was essential that the new brand and design could be easily recognised by their existing customer base

Route to Success

Fresh Nous took the time to get to know the business, customers and products provided by Petrel.

Fresh Nous created brand guidelines incorporating a simple yet impactful logo which would would effectively across all channels.  Technical datasheet templates were developed and a subsequent suite of on and offline collateral for use by the sales teams. In addition, a new website has been created to provide a user-friendly experience with improved navigation and functionality throughout, allowing customers to access detailed product information and supporting technical documentation.

Logo and Website Rebrand Petrel
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