What is intuitive marketing…and why does it matter?
What is intuitive marketing…and why does it matter? We live in a supposedly data driven world – and yet effective customer relations is also about matching hard and fast logic with feeling. Creating pathways your customers intuitively want to follow is the route to successful marketing. And it’s not one or t’other. There’s no conflict [...]
So…how much do you really know about your customers?
So…how much do you really know about your customers? Most of us reckon we know how our customers think and act, but can you quantify it? For instance, do you really know how potential customers behave when they visit your website? Customer journey mapping is a great way to create customer pathways that work. But [...]
If the customer is king why treat them like paupers?
If the customer is king why treat them like paupers? The customer is supposedly king, yet many businesses treat their customers like paupers. Small wonder they lack loyalty rather than feel like royalty. And there’s a price to pay for keeping ‘em lean and mean. If your customers fail to feast on feeling valued, rewarded [...]
Voice Search Did you know that over 42% of people use voice search daily in Britain alone? Risen from a mere 25% only 4 years ago, according to Google, 1 in every 5 searches is done by voice - that’s around 20% of all search activity. It’s predicted that by 2022 over 50% of all [...]
The evolution of Snapchat filters. Should businesses be utilising this platform more? Social media can be an invaluable tool for any business, it’s a platform which allows businesses to grow their brand awareness and develop better, more meaningful, connections with their customer base. Especially in today’s climate, businesses are spoilt for choice when it comes [...]
5 Things I Didn’t Know About A Small Business
5 Things I Didn’t Know About A Small Business Blog created by Eleanor (Fresh Nous Work Experience) . Having a passion to pursue a career in marketing, I got in touch with Fresh Nous who kindly agreed for me to carry out my work experience with them. I have felt highly privileged to work with [...]
What is A/B Testing
What Is A/B Testing? A/B testing (also known as split testing) is a method of comparing two versions. This can be two or more alternative processes, pieces of communications or maybe different website structures. It’s an experiment where alternative versions are shown to different, randomly selected customers, and their action and behaviour in response is measured. [...]
Content That Connects
Content That Connects When we talk about creating quality content people often ask us how they could be better at promoting their service or sell more products. Our advice is to always think first about the need and intent of the audience you're trying to reach. Are they looking for information? A how-to guide? A [...]
Customer Marketing Often a controversial topic with so many 'guros' and 'experts' in the marketing arena. Trying to understand the difference between social media marketing and selling can cause even the best of us to scratch our heads. Recently sitting with a client we were asked "what do we do in 2017 to develop effective [...]
Tis the season to be jolly……..fa la la la……..Christmas adverts!
Tis the season to be jolly……..fa la la la……..Christmas adverts! OK, so whilst we focus our energies on practical marketing that doesn’t cost the earth we’re still marketers and so we can’t help but allow ourselves to get a little caught up in the excitement of the Christmas advert battle.So forgive us for the premature [...]